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In Common Beauty

Sponsored · Exhibit 01 · Four Jobs One Spray

One bottle, four jobs. Your shelf just got lighter.

Magic Myst 4-in-1 is a lightweight, multitasking spray that works as a leave-in conditioner, detangler, smoothing balm and heat protectant. Spray it on damp or dry strands and get on with your day.

Meet the cult-favorite 4-in-1 spray.

Magic Myst 4-in-1
One spray. Four jobs.

4-in-1

Magic Myst

INCOMMONBEAUTY.COM

Magic Myst 4-in-1 Spray

Shop Magic Myst
Format
Product hero
Persona
Busy stylers with a crowded bathroom shelf
Reason to buy
One spray, four jobs
Funnel stage
Top of funnel
Product
Magic Myst 4-in-1
Lands on
Landing page

Why it should work. A clear product-job promise in the brand's own words gives a cold audience one simple thing to remember.

Tests. Whether the four-jobs message beats a single-benefit message with cold traffic.

In Common Beauty

Sponsored · Exhibit 02 · Three Treatments Menu

Repair. Hydrate. Smooth. One mask does all three.

Our Magic Treatment Leave-In Hair Repair Mask puts three treatments in one fast-acting mask. It targets and repairs broken bonds to enhance strength without buildup, and helps seal and smooth the cuticle.

Damaged hair, meet a leave-in mask.

Three treatments. One mask.

Magic Treatment Leave-In Hair Repair Mask

  • REPAIR.
  • HYDRATE.
  • SMOOTH.
  • 3 TREATMENTS IN 1 MASK.
Magic Treatment Leave-In Hair Repair Mask

INCOMMONBEAUTY.COM

Leave-In Hair Repair Mask

Shop the Mask
Format
Menu-card split, product photo
Persona
Damaged-hair shoppers comparing masks
Reason to buy
3-in-1 leave-in repair mask
Funnel stage
Middle of funnel
Product
Magic Treatment Leave-In Hair Repair Mask
Lands on
Landing page

Why it should work. A menu card turns the three treatments into a scannable list for someone already comparing masks.

Tests. Whether a list-style creative lifts clicks over a plain product shot.

In Common Beauty

Sponsored · Exhibit 03 · Shower To Styling

Hydration that starts in the shower and stays through styling.

Spray Moisture Booster on before conditioner or rinse-out mask. Then seal in moisture as you style with Magic Myst 4-in-1 Spray, whose Hyaluronic Acid Time-Release Moisture Technology cushions hair in all-day hydration.

For dry, thirsty hair.

Magic Moisture Bundle: FREE Booster + FREE Shipping
Shower to styling hydration
  1. 1Moisture Booster: spray on before conditioner
  2. 2Magic Myst 4-in-1 Spray: seal in moisture as you style
  3. 3FREE Booster
  4. 4FREE Shipping

INCOMMONBEAUTY.COM

Magic Moisture Bundle

Shop the Bundle
Format
Product photo, ingredient chips
Persona
Dry, thirsty hair that drinks up conditioner
Reason to buy
One spray, four jobs
Funnel stage
Middle of funnel
Product
Magic Moisture Bundle: FREE Booster + FREE Shipping
Lands on
Landing page

Why it should work. Numbered chips show what is in the box and how the two steps connect.

Tests. Whether showing the two-step routine beats a lifestyle-only image.

In Common Beauty

Sponsored · Exhibit 04 · Smooth Bundle Offer

Frizzy, unruly hair? Start in the shower.

The Magic Smooth Bundle comes with a FREE Booster and FREE Shipping, at $70.00 instead of $98.00. Smooth Booster goes on before conditioner for weightless frizz control, and Magic Myst 4-in-1 Spray seals in smoothing as you style.

Smooth from shower to styling.

Magic Smooth Bundle: FREE Booster + FREE Shipping
FREE Booster + FREE Shipping

FREE Booster + FREE Shipping

$70.00, was $98.00

INCOMMONBEAUTY.COM

Magic Smooth Bundle, $70.00

Get the Bundle
Format
Offer on product photo
Persona
Shoppers with frizzy hair ready to buy
Reason to buy
One spray, four jobs
Funnel stage
Bottom of funnel
Product
Magic Smooth Bundle: FREE Booster + FREE Shipping
Lands on
Landing page

Why it should work. The price and the free extras sit on the photo, so the offer is read before the copy.

Tests. Whether a price-led creative closes warm audiences better than a benefit-led one.

In Common Beauty

Sponsored · Exhibit 05 · Pick Your Booster

Three Boosters. Three hair concerns. You pick.

Our new and improved Boosters come in Smooth, Moisture and Strength. Spray one on before conditioner, or mix and match all three, to customize care to your exact hair concerns.

Targeted repair, customized by you.

Strength: reinforces damaged hair

Strength: reinforces damaged hair

Moisture: hydrates + protects

Moisture: hydrates + protects

Smooth: calms stubborn frizz

Smooth: calms stubborn frizz

Pick your Booster

Mix and match all three

INCOMMONBEAUTY.COM

Boosters: Pick Your Formula

Find Your Booster
Format
Three-photo collage
Persona
Shoppers who know their hair concern
Reason to buy
Boosters you customize
Funnel stage
Top of funnel
Product
Magic Strength Bundle: FREE Booster + FREE Shipping
Lands on
Landing page

Why it should work. A three-photo collage lets each shopper find their own concern at a glance.

Tests. Which of the three concerns pulls the most clicks.

In Common Beauty

Sponsored · Exhibit 06 · Carry-On Myst

Full size at home. Mini travel size in your bag.

The Magic Myst Bundle pairs a full-size spray with a mini travel size, so your 4-in-1 leave-in conditioner, detangler, smoothing balm and heat protectant goes wherever you do. If it is not for you, 60 Day returns are guaranteed.

Try it with 60 Day returns—guaranteed.

Magic Myst Bundle (Full Size + Mini Travel Size)
60 Day returns—guaranteed.

Home and carry-on, covered

INCOMMONBEAUTY.COM

Magic Myst Full + Mini

See the Bundle
Format
Full-bleed photo
Persona
Frequent travelers with a hair routine
Reason to buy
Returns guaranteed
Funnel stage
Bottom of funnel
Product
Magic Myst Bundle (Full Size + Mini Travel Size)
Lands on
Landing page

Why it should work. Pairing the full and mini sizes with a returns promise removes the last doubt for a warm buyer.

Tests. Whether the returns seal lifts conversion on bottom-funnel audiences.

In Common Beauty

Sponsored · Native 01 · Step Two Notes

Your shower routine, in three short notes.

Always use Boosters as step two in your shower routine: after shampoo, before conditioner or rinse-out mask. Do not wash off Boosters before applying conditioner, so the active ingredients stay sealed in.

Smooth Booster. Step two.

Smooth Booster

Notes

Booster goes second

  • Shampoo first
  • Booster second, no rinsing
  • Conditioner or rinse-out mask third
  • Done: weightless frizz control

INCOMMONBEAUTY.COM

Smooth Booster Routine

See How to Use It
Format
Notes app over product photo
Persona
New Booster buyers unsure where it fits
Reason to buy
Boosters you customize
Funnel stage
Middle of funnel
Product
Smooth Booster
Lands on
Landing page

Why it should work. A notes-app look answers the where-does-it-go question in the voice of a customer.

Tests. Whether a usage-first native post beats a product-first one for middle-funnel shoppers.

In Common Beauty

Sponsored · Native 02 · Text From Sister

Damaged hair? Now you see it, now you don't.

Our reparative 3-in-1 leave-in mask targets and repairs broken bonds, helps balance moisture levels beneath the cuticle, and helps seal and smooth the cuticle to de-frizz. Three treatments, one mask.

Send this to the friend who asked.

Claim to confirm with brand: Claim to confirm with brand

Sister

Wait, what did you do to your hair?

Magic Treatment Leave-In Hair Repair Mask

Our leave-in repair mask. Just one use.

It works like magic.

INCOMMONBEAUTY.COM

Leave-In Mask, Just Ask

Shop the Mask
Format
Message thread with photo
Persona
Friends who notice hair before you mention it
Reason to buy
3-in-1 leave-in repair mask
Funnel stage
Middle of funnel
Product
Magic Treatment Leave-In Hair Repair Mask
Lands on
Landing page

Why it should work. A chat thread makes the result feel like word of mouth, which is how hair products travel.

Tests. Whether a conversation format earns more shares than a clean product shot.

In Common Beauty

Sponsored · Native 03 · Dry Or Frizzy Poll

Dry or frizzy? Vote with your hair.

Moisture Booster hydrates and protects against moisture loss. Smooth Booster calms stubborn frizz and adds weightless shine. Both are pre-conditioner sprays you use after shampoo and before conditioner or rinse-out mask.

Tap the one that sounds like your hair.

Dry, thirsty hair
Frizzy, unruly hair

Dry or frizzy?

Dry, thirsty hairFrizzy, unruly hair

INCOMMONBEAUTY.COM

Moisture or Smooth Booster

Pick Your Booster
Format
Stories poll
Persona
Booster shoppers deciding on a first formula
Reason to buy
Boosters you customize
Funnel stage
Top of funnel
Product
Moisture Booster
Lands on
Landing page

Why it should work. A story poll asks for one tap and sorts viewers by hair concern.

Tests. Which concern gets the larger share of votes and clicks.

In Common Beauty

Sponsored · Native 04 · Camera Roll Mini

Found in my camera roll: the mini that does four jobs.

Mini Magic Myst 4-in-1 is a small spray with a full job list: leave-in conditioner, detangler, smoothing balm and heat protectant. It is the cult-favorite formula, in a mini size.

Never be without it.

Mini Magic Myst 4-in-1
RecentsSunday
evening
Edit

Mini size. Four jobs.

INCOMMONBEAUTY.COM

Mini Magic Myst 4-in-1

Shop the Mini
Format
Camera-roll share
Persona
People who pack hair products in a tote
Reason to buy
One spray, four jobs
Funnel stage
Top of funnel
Product
Mini Magic Myst 4-in-1
Lands on
Landing page

Why it should work. A camera-roll share reads like a personal find, not an ad.

Tests. Whether a casual native look wins on cold traffic against the polished exhibit ads.

In Common Beauty

Sponsored · Meme 01 · Four Bottles Pass

Four bottles for four hair jobs? Pass.

Magic Myst 4-in-1 is a lightweight, multitasking spray that works as a leave-in conditioner, detangler, smoothing balm and heat protectant. One bottle, one spritz, and the shelf has room to breathe.

Cult-favorite formula, one bottle.

Four bottles? Not today.

Drake Hotline Bling meme about In Common Beauty

Four bottles for four hair jobs

One Magic Myst 4-in-1 spray

In Common Beauty

INCOMMONBEAUTY.COM

Magic Myst 4-in-1

Shop Magic Myst
Format
Meme template, product swapped in
Persona
Shelf-crowded hair-product collectors
Reason to buy
One spray, four jobs
Funnel stage
Top of funnel
Product
Magic Myst 4-in-1
Lands on
Landing page

In Common Beauty

Sponsored · Meme 02 · Booster Walks By

Your conditioner is great. Then a Booster walks by.

Strength Booster powerfully and instantly reinforces damaged hair. A few sprays before your conditioner or rinse-out mask amplify the benefits of the conditioner you already chose.

Keep your conditioner. Add a Booster.

Your conditioner meets a Booster

Distracted Boyfriend meme about In Common Beauty

Strength Booster

Me, loyal to my conditioner

My usual conditioner

In Common Beauty

INCOMMONBEAUTY.COM

Strength Booster

Shop Strength Booster
Format
Meme template, product swapped in
Persona
Loyal conditioner users open to an add-on
Reason to buy
Boosters you customize
Funnel stage
Middle of funnel
Product
Strength Booster
Lands on
Landing page

In Common Beauty

Sponsored · Meme 03 · Two Buttons Boosters

Moisture or Smooth? Pick by your hair concern.

Moisture Booster hydrates and protects against moisture loss. Smooth Booster calms stubborn frizz and adds weightless shine. Strength Booster reinforces damaged hair. Use one, or mix and match all three.

Or use all three. Your call.

Dry and frizzy. Now what?

Two Buttons meme about In Common Beauty

Moisture Booster

Smooth Booster

Me, dry and frizzy

In Common Beauty

INCOMMONBEAUTY.COM

Three Booster Formulas

See All Boosters
Format
Meme template, product swapped in
Persona
Dry, frizzy hair stuck choosing a formula
Reason to buy
Boosters you customize
Funnel stage
Middle of funnel
Product
Moisture Booster
Lands on
Landing page

In Common Beauty

Sponsored · Meme 04 · Brain Gets Smoother

Level up your conditioner. Then your styling.

Smooth Booster drenches hair in hydrating Hyaluronic Acid for weightless frizz control and flyaway reduction. Then Magic Myst 4-in-1 Spray seals in smoothing as you style. The Magic Smooth Bundle puts both in one box.

Frizzy, unruly hair? Start here.

Level up your conditioner

Expanding Brain meme about In Common Beauty

Shampoo

Shampoo + conditioner

Smooth Booster before conditioner

Magic Myst 4-in-1 to style

In Common Beauty

INCOMMONBEAUTY.COM

Magic Smooth Bundle

Shop Smooth Bundle
Format
Meme template, product swapped in
Persona
Frizzy-hair shoppers who like routines
Reason to buy
Boosters you customize
Funnel stage
Middle of funnel
Product
Magic Smooth Bundle: FREE Booster + FREE Shipping
Lands on
Landing page

In Common Beauty

Sponsored · Meme 05 · Label Readers Welcome

Our luxury haircare is 100% free of parabens, phthalates + aldehydes.

IN COMMON Beauty is an INclusive luxury hair care treatment brand, and our formulas are 100% free of parabens, phthalates + aldehydes. Start with Magic Myst 4-in-1, the leave-in conditioner, detangler, smoothing balm and heat protectant.

Luxury, without those three.

Claim to confirm with brand: Confirm which products carry the free-of claim

Free of parabens. Still luxury.

Change My Mind meme about In Common Beauty

Luxury haircare can be 100% free of parabens

In Common Beauty

INCOMMONBEAUTY.COM

Free of Parabens + Phthalates

Shop Magic Myst
Format
Meme template, product swapped in
Persona
Label-readers who check ingredient lists
Reason to buy
Free of parabens + phthalates
Funnel stage
Middle of funnel
Product
Magic Myst 4-in-1
Lands on
Landing page

In Common Beauty

Sponsored · Meme 06 · Plot Twist Spray

Bought it as a detangler. Found out it does four jobs.

Magic Myst 4-in-1 works as a leave-in conditioner, detangler, smoothing balm and heat protectant. Used on damp or dry strands, its Hyaluronic Acid Time-Release Moisture Technology cushions hair in all-day hydration.

Four jobs. Still one bottle.

Plot twist: it is four products

Gru's Plan meme about In Common Beauty

Buy Magic Myst as a detangler

Use it as a leave-in conditioner

Wait, it is also a heat protectant?

Wait, it is also a heat protectant?

In Common Beauty

INCOMMONBEAUTY.COM

Magic Myst Plot Twist

Meet Magic Myst
Format
Meme template, product swapped in
Persona
Detangler buyers curious about multitaskers
Reason to buy
One spray, four jobs
Funnel stage
Top of funnel
Product
Magic Myst 4-in-1
Lands on
Landing page

In Common Beauty

Sponsored · Meme 07 · Reviews Flex

Read what 1898 reviews have to say.

Shoppers give us a 4.9 star rating across 1898 reviews. Start with Magic Myst 4-in-1, the cult-favorite spray that works as a leave-in conditioner, detangler, smoothing balm and heat protectant.

Read them, then try Magic Myst.

Claim to confirm with brand: Confirm which product the review count covers

1898 reviews. Your move.

Buff Doge vs. Cheems meme about In Common Beauty

Based on 1898 reviews

A mystery bottle with no reviews

In Common Beauty

INCOMMONBEAUTY.COM

1898 Reviews, One Spray

Read the Reviews
Format
Meme template, product swapped in
Persona
Review-readers who vet before buying
Reason to buy
1898 reviews
Funnel stage
Top of funnel
Product
Magic Myst 4-in-1
Lands on
Landing page

In Common Beauty

Sponsored · Meme 08 · First Order Upgrade

Same hair routine. Better first order.

Sign up and get 20% off your first order, then start with the cult-favorite Magic Myst 4-in-1: leave-in conditioner, detangler, smoothing balm and heat protectant in one lightweight formula.

Sign up now and get 20% off.

Claim to confirm with brand: Confirm terms of the 20% first order offer

20% off your first order

Tuxedo Winnie The Pooh meme about In Common Beauty

Paying full price on your first order

20% off your first order after you sign up

In Common Beauty

INCOMMONBEAUTY.COM

20% Off Your First Order

Get 20% Off
Format
Meme template, product swapped in
Persona
First-time visitors on the fence
Reason to buy
20% off your first order
Funnel stage
Bottom of funnel
Product
Magic Myst 4-in-1
Lands on
Landing page

Photography and product names belong to In Common Beauty. Every ad lands on a page in this package. Memes use real, recognizable templates with In Common Beauty product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.