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Draft concept by Danilo Vicioso, not affiliated with In Common Beauty.
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Four women with curly, light brown, straight and black hair posing close together against a grey backdrop

WORKS LIKE MAGIC IN 1 USE*

Damaged hair: Now you see it, now you don't—with just 1 use* of our reparative 3-in-1 leave-in mask.

Shop nowTake the strand test

Luxury Haircare Inspired by Riawna Capri& Nikki Lee

3 TREATMENTS IN 1 MASK.

REPAIR.

Targets + repairs broken bonds to enhance strength without buildup

HYDRATE.

Helps balance moisture levels beneath the cuticle—even during repair

SMOOTH.

Helps seal + smooth the cuticle to de-frizz + defend against damage

PRO TIP: PERFORM A HEALTHY HAIR TEST

Unsure what damage control your hair truly needs?

Take a strand of your hair, wet it with water, then gently stretch it.

Choose what your strand does
Smiling woman running both hands through her wavy brown hair
Strength Booster bottle on a white background

Strength Booster

Amplify Your Conditioner or Rinse-out Mask with a Boost of Powerful Strength

For Weak, Damaged Hair

$28.00

Moisture Booster bottle on a white background

Moisture Booster

Intensify Your Conditioner or Rinse-out Mask with a Boost of Intense Hydration

For Dry, Thirsty Hair

Add an extra layer of hydration and nourishment to dehydrated hair with this in-shower booster, applied before your everyday conditioner or rinse-out mask. The formula’s blend of moisturizing ingredients instantly hydrates, softens + protects hair against future moisture loss.

$28.00

Magic Treatment leave-in hair repair mask bottle standing on a pale ledge against a peach backdrop
Magic Treatment leave-in hair repair mask bottle

3 TREATMENTS, 1 POWERFUL REPAIR MASK

In just 1 use* experience the lasting, restorative results of three powerful treatments in one fast-acting, damage-fighting mask.

The Magic of 3 Treatments in 1 Mask: Repairing, Hydrating + Smoothing

Powered by our proprietary Smart Repair Complex, this whipped, lightweight mask combines three powerful treatments into one damage-fighting formula: It repairs broken bonds with pinpoint precision; replenishes + balances vital moisture beneath the cuticle; + seals, smooths + protects the cuticle against current + future damage. Hair is left stronger, more resilient + healthier looking + feeling after just 1 use.*

$55.00Shop now

What Inspired Our Tech: Too Much of a Good Thing

Most repair treatments + bond builders primarily focus on breakage, repairing broken bonds or reconnecting peptide or keratin chains—which you’d expect! While hair experiences instant results, these results can come with an unintended downside: Continued use can cause hair to feel brittle + experience more breakage.

  1. Why does this happen?Buildup forms from "over-proteinization" or "over-bonding."
  2. Buildup can make hair dry + brittle over time.
  3. This buildup can make hair more susceptible to further breakage.

Our “A-Ha!” Moment: Nix the Buildup + Add Hydration

How It Works: 3 Powerful Treatments, 1 Formula for Uncompromised Repair

1. REPAIRING

The lipid-rich formula helps replenish vital sites beneath the cuticle to ensure a balanced, hydrated environment —including helping to counteract dehydration that can occur during the repair process.

Cuticle Protection Technology forms a protective matrix around the cuticle to help smooth, seal + shield against chemical, heat + mechanical damage while locking in moisture

Three Booster bottles lying on a teal and peach backdrop

LEVEL-UP YOUR CONDITIONER

TARGETED REPAIR, CUSTOMIZED BY YOU.

PRE-CONDITIONER BOOSTERS IN SMOOTH, STRENGTH + MOISTURE

Shop now

NEW + IMPROVED BOOSTERS

  • Strength Booster bottle

    Strength Booster

    Powerfully + instantly reinforces damaged hair

    Your Hair Concerns: Damaged, split ends, breakage

    How It Boosts: Instantly restores + strengthens weak, damaged hair.

    $28.004.3 star rating

  • Moisture Booster bottle

    Moisture Booster

    Hydrates + protects against moisture loss

    Your Hair Concerns: Dry, brittle, dull, porous

    How It Boosts: Replenishes dry, thirsty strands for ultimate hydration.

    $28.004.6 star rating14 Reviews

  • Smooth Booster bottle

    Smooth Booster

    Calms stubborn frizz + adds weightless shine

    Your Hair Concerns: Frizz, flyaways, coarse, unruly

    How It Boosts: Weightlessly calms stubborn frizz + flyaways while softening + smoothing.

    $28.005.0 star rating7 Reviews

SUPERCHARGE YOUR CONDITIONER

Boost. It. Up. A few sprays of our active-ingredient pre-conditioner Boosters amplify the benefits of your chosen conditioner or rinse-out mask.

Each Booster formula:

  • Helps you customize care to your exact hair concerns.
  • Provides instant, visibly healthy results.
  • Can be applied alone with your chosen conditioner or mixed-and-matched (use all 3).

Available in 3 targeted formulas to address the most common hair concerns: SMOOTH, MOISTURE + STRENGTH.

HOW TO USE BOOSTERS

Boosters do exactly that: They “boost” your existing conditioner or rinse-out mask. The perfect add-on, their lightweight formulation allows them to sink in quickly + activate.

Always use Boosters as the 2 nd step in your shower routine: after shampoo, but before conditioner or rinse-out mask. Do not wash off Boosters before applying conditioner or rinse-out mask to seal in active ingredients for optimal results.

STILL CONFUSED ON WHICH BOOSTER TO USE? USE OUR GUIDE TO HELP YOU DECIDE Back to the strand test

Three Booster bottles standing on a diagonal of teal, peach and white with water droplets

MAGIC MYST: 4 LEAVE-IN PRODUCTS IN 1

  • Repairs from within + mends split ends.
  • Seals + smoothes cuticles.
Magic Myst 4-in-1 spray bottle on a white background
  • Hydrates + calms frizz, static + flyaways.
  • Combats heat, UVA/UVB + water damage.

Magic In A Bottle: 4 Products In 1 Mist

Leave-in Conditioner, Detangler, Smoothing Balm + Heat Protectant

Streamline your hair routine with our best-selling cult favorite. Created by top celebrity stylists Nikki Lee + Riawna Capri, whose A-list clients include Hilary Duff, Julianne Hough + more, this revolutionary multi-tasking elixir truly does it all without ever weighing down hair.

$35.008.5 fl. oz. / 250 mL4.8 star rating1801 Reviews

Hair care in common with celebrities? Yes! A-listers like Emma Roberts, Hilary Duff, Julianne Hough and Ashlee Simpson use IN COMMON to keep their hair healthy at home.

Magic Myst bottles and minis on a rose pedestal against an orange backdrop

HOW IT WORKS: 2 SMART TECHNOLOGIES, 1 MAGIC SPRAY

Our patented Hydra-Protecting Technology delivers + retains long-lasting hair hydration on two levels:

Time-Released Hydration Delivery System
Time-release tech rebalances hair + scalp’s optimal moisture levels.
3D Hyaluronic Acid-Powered Mesh
Locks-in moisture + releases it throughout the day.

HOW YOU FIGHT DAMAGE WITH MAGIC MYST We can tell you all about our technology, but your before + after transformations speak for themselves. Join us in our common fight againt damage with Magic Myst. Follow us on Instagram @incommon + show us your Magic Myst transformations with the hashtag #ShowUsYourMagic.

OUR IN COMMON PROMISE

Close portrait of two women, one with dark curls and one with long blonde hair

WE SWEAT THE SCIENCE

SO YOU + YOUR HAIR DON'T HAVE TO.

TRANSFORMATIVE TECHNOLOGY: C3 CUSTOM CARE COMPLEX™

When we say our technology is smart, we mean it.

Rather than coating hair in heavy ingredients that offer a short-term, superficial fix, our proprietary C3 Custom Care Complex TM targets your hair needs with pinpoint precision, repairing only damaged, porous areas + strengthening weakened spots —all without weighing down healthy sites.

Our unique blend of two silk proteins + avocado oil forms a flexible net around each hair fiber, helping to reinforce tensile strength as it drives nourishing extracts deep within the hair’s cortex to repair damage from the inside out.

Selective Sericin Silk Extract
Targets + repairs only damaged sites on the cuticle.
Flexible Fibroin Silk Extract
Cross-link technology strengthens + helps reduce breakage.
Founders Nikki Lee and Riawna Capri smiling cheek to cheek

OUR COMMON GOAL: YOUR BEST HAIR

WE ALL HAVE HAIR DAMAGE IN COMMON. LET'S FIX IT.

Our founders work day-in + day-out in the salon; they understand damage + how it affects your hair’s overall health—and now they know how to fix it.

We take a strategically minimalist approach to hair care, only adding products that you truly need. No clutter; no complication; no nonsense.

We believe in efficacious, high-potency, good-for-you ingredients that deliver on our claims—no fillers, no heavy silicones that only offer a superficial fix.

“Our desire to share what we have in common is why IN COMMON exists. We wanted to create a hair care line that is inclusive off all hair types + textures + that celebrates everything that is perfectly unique about YOU.”

MEET FOUNDERS NIKKI + RIAWNA

THERE'S ONLY ONE YOU Your hair is unique; it grows + flows like no other. That’s why we designed our customizable Systems + truly one-of-a-kind Enhancers to give you choice. Tailor your hair care regimen to your hair’s weaknesses + strengths—because you deserve hair care that works for YOU.

IS: hands lathering foamy shampoo into hair
YOUR: smiling woman with wet hair slicked back
HAIR: a comb pulled through long straight blonde hair
HEALTHY?: woman with wet hair tucked behind her ear

TAKE OUR HAIR QUIZ TO FIND OUT

TAKE OUR HAIR QUIZ

Reviews

The absolute best product for my hair and my toddler’s tangles!

Jordan B.

I’m a hairstylist so I’m very picky about what products I use, and I can tell you and vouch that this protect BLEW MY MIND! After one use it transformed my hair in a way that I’ve never experienced with any other product in all the years I’ve done hair.

Courtney B.

This hair product is the best thing I e found in years. Salon quality. I am 54 and have been going natural for 4 years now. Grays can be a little finicky with frizz and unpredictability. Since using InCommon, my hair looks and feels amazing!

Dana A.

I've tried several leave in treatments over the years, and a lot of them leave my hair feeling weighed down with residue. This does not do this at all. I purchased 2 bottles, because my son has long curly hair that he struggles to control. We both absolutely love this. I will definitely purchase again.

Rebecca C.

Mega Magic Bundle + FREE Shipping4.9 star ratingBased on 1898 reviews

SHOP ALL

  • Magic Myst full size with two minis

    Mega Magic Bundle + FREE Shipping

    $68.00$71.00

  • Magic Myst full size with two minis

    Madis Magic Bundle + FREE SHIPPING

    $68.00$71.00

  • Magic Treatment and Magic Myst bottles together

    Danielle's Magic Bundle + FREE SHIPPING

    $81.00$90.00

  • Magic Moisture Bundle with a Booster and Magic Myst

    Magic Moisture Bundle: FREE Booster + FREE Shipping

    $70.00$98.00

  • Three Booster bottles in a row

    Booster Trio

    $40.00$84.00

  • Three Magic Myst bottles

    Magic Myst Trio

    $105.00

  • Two Magic Myst bottles

    Magic Myst Duo

    $70.00

  • Mini Magic Myst bottle

    Mini Magic Myst 4-in-1

    $18.003.0 fl oz. / 88 mL

  • All-Star Magic Kit with three bottles

    All-Star Magic Kit

    $90.00$108.00

  • Mask sample card

    Magic Treatment Leave-In Hair Repair Mask Sample

    $0.00

  • Pink In Common headband

    In Common Headband

    $10.00

  • Gold hair cuff scrunchie

    Hair Cuff Scrunchie (100% off)

    $0.00

  • In Common detangling comb with gold flecks

    In Common Comb (100% off)

    $0.00

THE IN COMMON CROWD REWARDS

The IN COMMON Crowd Rewards is our customer loyalty program designed to reward you for starting your hair care journey with us! All members of our rewards program earn Points every time they shop + engage with us. Earn Points for joining the program, leaving a review, celebrating a birthday + following us on social media. Join for free + get 25 Points just for signing up!

  • Signing up: New customers who sign up for our program will start out with 25 Points! If you have an existing account, we've already gifted your account with 25 Points.
  • Birthday: Celebrate your BIG day with us + receive a gift of 50 Points.
  • Reviews: Leave a product review on our website for 20 Points; add a photo + get 25 Points; go a step farther with a video + get 30 Points!
  • Social Media: Follow us on Instagram + Youtube, + Like us on Facebook for 10 points apiece—plus we’ll keep you updated on all things IN COMMON, too!
  • Purchases: Earn Points every time you shop with us on com + work your way up our Member Tiers to gain greater status + benefits. Start out as an In-sider, grow to be an In-fluencer + finally become the ultimate IN COMMON Crowd leader: the In-genius! The more you shop, the more perks + access you earn!
Two women with curly and blonde hair, faces close together
  1. $5100 Points
  2. $10200 Points
  3. $15300 Points
  4. $20400 Points

It’s your choice: Use your Points to redeem coupons in $5, $10, $15 + $20 increments. Redeem 100 Points for $5 Off $25+, 200 Points for $10 Off $30+, 300 Points for $15 Off $35+, 400 Points for $20 Off $40+

Your Points expire one year after the date you earn them. Be sure to check your account + use them.

A man with long wavy dark hair and a woman with long straight blonde hair against a taupe wall

COMMITTED TO THE INDUSTRY WE LOVE

Join our Professional family to receive wholesale pricing, commission, rewards + more! No minimum order required to join.

JOIN THE FAMILY

JOIN THE PRO FAMILY

Hey friend! Thanks for choosing to create a PRO account with us and carry IN COMMON. It’s super simple.

  1. Enter in your salon professional information and your cosmetology license #.
  2. We’ll text and email you when you’ve been verified.
  3. Activate your account by creating a password.
  4. Order as many IN COMMON products as you want and start selling in the salon!

The In Common Pro program is currently only available in the United States, although we plan on expanding soon!

OUR COMMON BOND: MAKING AN IMPACT TOGETHER

With every IN COMMON purchase you make, we offer you the opportunity at checkout to round up your purchase value to be donated directly to BeYOUtiful or to make a separate donation of your choice.

BeYOUtiful advocates a renewed sense of self + normalcy every step of the way, from diagnosis to remission + beyond.

  • Links salons + stylists to local survivors for a BeYOUtiful Day
  • Provides cut + style tips, + how to utilize wigs + deal with chemo hair

Join our common bond with BeYOUtiful Foundation + make an impact with us.

Four women with different hair colors and textures, close together
What payment methods do you accept?

We accept all major credit cards, PayPal, Apple Pay, Amazon Pay, Google Pay + AfterPay

Where does IN COMMON ship?

IN COMMON currently ships to all 50 states, Puerto Rico + Canada. You may experience longer shipping times when shipping to Hawaii, Alaska, Puerto Rico or Canada. Unfortunately, we do not ship to PO boxes. Shipping rates + fees differ on international shipments to Canada.

Do you offer express shipping?

Yes, we offer express shipping to any of the 48 contiguous states. We cannot rush orders to Alaska, Hawaii, Puerto Rico or Canada.

$14.99 Express Shipping (2-3 business days)*

What is your return policy?

Don't love it? No worries.

We’re sorry to hear you didn’t love your IN COMMON products! We offer a 60-day return policy. Please email [email protected] with your order number + the products you would like to exchange or return. Please note your shipping charges cannot be refunded. If you wish to return from Canada you are responsible for shipping the product back to our office located in Miami, Florida, USA.

How long does the return process take?

Once our customer service team verifies an order has been refunded, it generally takes 5-10 days to appear on your statement.

Are IN COMMON formulas paraben-free?

Yes! Committed to going above + beyond the industry standards, we’ve designed our products to the highest level of performance, efficacy + luxury—we spare no effort to achieve those high levels. We felt a responsibility to create paraben-free formulas in the interest of strong customer demand + our brand ideals.

What is the IN COMMON C3 Custom Care Complex™?

We infuse every single one of our products with our exclusive C3 Custom Care Complex ™ technology to restore hair back to a healthy state: The cuticle is sealed, the cortex is reinforced + the hair resists damage. Learn More

Are IN COMMON products safe for extensions?

Yes. All of our products are safe for every type of hair extension

Does IN COMMON test on animals?

No. IN COMMON has a strong commitment to animal welfare + does not directly or indirectly perform animal testing for any of our products. To the best of our knowledge, none of our raw material suppliers test the ingredients used in our products on animals.

Are IN COMMON products vegan?

IN COMMON products utilize ethically sourced silk amino acids derived from the empty cocoon of the silkworm, resulting in the line being considered only vegetarian, not vegan.

As technology evolves and we find vegan alternatives to silk amino acids that provide the high performance expected from IN COMMON products, we look forward to reformulating to meet vegan standards.

Are IN COMMON products 100% natural?

IN COMMON uses only the finest ingredients in our products, many of which are natural ingredients. In the pursuit to provide uncompromised performance, many of our ingredients utilize the most effective technology + are specially formulated and, therefore, synthetically derived.

Can I use more than one Booster?

Yes! You can layer Boosters if you have more than one hair concern. Just remember: Don’t rinse out!

How do I choose the correct Booster?

We’ve got a guide for that!

Pale pink shelf with beauty products and orange flowers

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